Rethink may need rethinking or Recreating

How many companies are using the "new" and "trendy" and "cool" Rethink for everything
ATT: Rethink Possible.
or: refresh, resolve, redesign, refresh, rework, rebuild, relaunch.
or:

rethinkmarketing.com
rethink companies

Is this unique brand building? You may have to rethink your brand. Or, recreate. Or maybe just create!