Two Word, Two sentence headlines. " Baby Talk? Text Talk" ?
Have we all noticed the "two word, two word" headlines that have overtaken the ad business. "More Saving. More Doing." Or, " More Feet. More Fun"
Short headlines have always been great. "Lemon". Is your business unique? Can your company or service be presented by always following the herd? Or, are you a leader?
We call this latest craze in headline writing "baby talk". Or, 'texting".