Monday, March 28, 2011

Wal-Mart Sales Flabby. Wal-Mart lacks leadership.

The recent article about Wal-Mart sales mired in the worst U.S. slump ever by Miguel Bustillo really angered me as Wal-Mart weekly customer. The article never touched on the real problem/solution which former naval officer, William Simon should know and be part of his DNA. You must have excellent Customer Service at every level to excel as a Team, Squad, Unit, Company. There is NO Leadership at Wal-Mart. Where do the Managers instill at  the great morning pep rally. Wal-Mart has the worst customer service in the world or retail. Simon only answer was "return to Every Day Low Prices. Wal-Mart has the worst customer experience of retailer and price can't fix the problem. And, as an ad man I know that if the customer always comes FIRST and your company and product will be purchased with pride.

Thursday, March 10, 2011

Rethink may need rethinking or Recreating

How many companies are using the "new" and "trendy" and "cool" Rethink for everything
ATT: Rethink Possible.
or: refresh, resolve, redesign, refresh, rework, rebuild, relaunch.
rethink companies

Is this unique brand building? You may have to rethink your brand. Or, recreate. Or maybe just create!

Thursday, March 3, 2011

Your Advertising should be likeable.

Your Advertising should be likeable. People like advertising that doesn't offend them. They want to be part of the brand. They want a brand to reflect their values. Does your advertising offend your customers? 

Wednesday, March 2, 2011

Two Word, Two sentence headlines. Baby Talk? Text Talk?

Two Word, Two sentence headlines. " Baby Talk? Text Talk" ?
Have we all noticed the "two word, two word" headlines that have overtaken the ad business. "More Saving. More Doing."  Or, " More Feet. More Fun"

Short headlines have always been great. "Lemon". Is your business unique? Can your company or service be presented by always following the herd?  Or, are you a leader?

We call this latest craze in headline writing "baby talk". Or, 'texting".