Everybody talks the "Branding" talk these days like it is a highly coveted secret. A brand is just a name for a product or service. Branding was introduced by design people to sound "expensive". The true measure of a brand or product's performance is to deliver customers who want to buy the product of the company. Launching brands takes smart, tactical advertising. Creative, relevant, tactical advertising gets "Seen and Noted". When a brand cuts trough the clutter it will be "Seen and Noted".